“Digital Steps of Andrijevica”; supported by the Innovation Fund, with partners Primary School “Bajo Jojić” and the Polim Museum from Berane.
The goal of the project “Digital Steps of Andrijevica” is to use digital tools and modern communication channels to enable the design and implementation of promotional campaigns that highlight the importance of innovation and innovative entrepreneurship in the context of preserving and valorising cultural heritage at the local and regional levels.
The project is fully aligned with the priorities of the Public Call, as it:
- promotes and popularises innovation in the field of social and cultural entrepreneurship;
- strengthens awareness of the importance of innovation for the sustainable development of the local community;
- creates space for cooperation between young people, cultural institutions, and the entrepreneurial sector;
- contributes to the development of an innovative and entrepreneurial culture through the combination of cultural heritage digitalisation and contemporary promotional practices;
- targets a regional level of impact, with activities involving stakeholders from two municipalities.
Results:
- Creation of a publicly available interactive digital map of Andrijevica’s cultural route;
- Implementation of a promotional and educational campaign on the importance of innovation and entrepreneurship;
- Organisation of a workshop and a competition for young people;
- Established cooperation between cultural institutions, the education sector, and the entrepreneurial sector;
- Increased participation of the local community in digital and cultural-entrepreneurial initiatives.
